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IoPP Student Jamboree XVIII


   

Students and faculty of the Packaging Science program at Virginia Tech in front of Niagara Falls. Students and faculty of the Packaging Science program at Virginia Tech in front of Niagara Falls.

By Laszlo Horvath and Young Teck Kim 

April 9, 2012 – The IoPP Student Jamboree is a nationwide annual event where packaging students meet, share ideas, and build lifelong connections. Every year, the jamboree is organized by a different packaging school and this year’s XVIII Packaging Jamboree was organized by the Rochester Institute of Technology (RIT) located in Rochester, NY. Virginia Tech was represented by twelve students and two faculty members (Dr. Kim and Dr. Horvath). The packaging students started to organize the trip months before the event. Nick D’Amico, Senior from Williamsburg, VA, treasurer of IoPP Virginia Tech Chapter led the team’s fundraising efforts for the Jamboree which resulted in a sponsorship from Virginia Tech and significant resources from the Department of Sustainable Biomaterials. In addition to participating on the Jamboree, the group also planned a visit to the Niagara Falls waterfall on the way to Rochester which provided a great opportunity to all the students to see one of the national treasures of the United States. After months of planning the excited group began the travel at 4am on March 29th. The long travel provided a great opportunity for the students and the faculty to get to know each other and to share common experiences. The majority of the trip was without any major excitement; although, one cross section before the Niagara Falls one the cars took the wrong turn and ended up at the US-Canadian border. After long hours of travel and an extensive discussion with the US border guards, the group arrived to Niagara Falls around 4pm where everybody had a chance to observe the majestic waterfall.

   

IoPP Packaging Student Jamboree at Rochester Institute of Technology. Participating students from the Packaging Science Program at Virginia Tech. attend the days presentations on consumer connections and packaging design during the XVIII IoPP Packaging Student Jamboree at Rochester Institute of Technology.

The exhausted group arrived to RIT where a social dinner provided a great opportunity for the students to build friendships with other packaging school students. There was a great turnout in this year’s Jamboree. More than 120 students participated from all over the country.
Friday, April 30, 2012: The first day of the Jamboree started with presentations from major packaging companies related to the topic of the Jamboree which was Costumer Connections and How to Communicate with the Customers. Heinz, HAVI Global Solutions, and L’Oreal presented examples of innovative packaging designs which were used to improve the consumer experience. John Marshall, Senior Packaging Technologist at Heinz emphasized the importance of the “total emersion” with the customer during the packaging design process. “This year’s presentations were great. They were much more exciting than the ones last year” said Russell Carr, Junior from Suffolk, VA, president of IoPP Virginia Tech Chapter.
   

The testing of the Pringles Chip Packaging Design Drop Competition. The testing of the Pringles Chip Packaging Design Drop Competition.

Followed by numerous presentations, the awaited part of the Jamboree — the egg drop competition began at 1pm. Packaging students at RIT successfully spiced up the traditional egg drop competition by building in new elements. The most interesting changes were when they exchanged the egg with a Pringles chip. In addition to this swap, they also included several preliminary challenges where the winning team received the best materials for the competition. This year the grand prize of the competition was an Amazon Kindle given to every member of the winning team.
Saturday, April 31, 2012: The highlight of the second day was the final step of the Pringles Chip Packaging Design Challenge the “Big Drop”. All the packaging designs were scored based on the idea and the aesthetic appearance then they protective function was evaluated by dropping them from 18 feet. 

   

Winners of the Pringles Chip Packaging Design Competitions from Virginia Tech. Winners of the Pringles Chip Packaging Design Competitions from Virginia Tech. Patrick McCampbell, Sophomore, Newmarket, VA, left and Michael Clifton, Junior, Gloucester, VA.

The competition was really close which resulted in two of the teams receiving Amazon Kindles not just the winning team. From Virginia Tech Patrick McCampbell (Sophomore, Newmarket, VA) and Michael Clifton (Junior, Gloucester, VA) are the happy owners of two of the Kindles.
The group safely arrived back to Blacksburg at 10pm on April 31st (Saturday). Students of the IoPP Virginia Tech Chapter are really grateful for the sponsorship of the Department of Sustainable Biomaterials and Virginia Tech and already started to plan the visit to next year’s Packaging Jamboree which will be organized by Michigan State University.

 

   

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