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Industry Speakers Enhance Learning in Introduction to Forest Products Marketing


   

Mr. Casey Mickelson, President, Richmond International Forest Products Mr. Casey Mickelson, President, Richmond International Forest Products, describes the “parameters of a trade” to students in Introduction to Forest Products Marketing March 2012 (photo by R. Bush)

April 9, 2012 – A series of speakers from several segments of the wood products industry have helped to enhance student learning in Dr. Bush’s course, Introduction to Forest Products Marketing. Speakers have included Mr. Hal Mitchell and Mr. Dan Caldwell of Atlanta Hardwood Corporation; Mr. Lance Johnson of ISK Biocides; and Mr. James Schwille of Universal Forest Products Atlantic Division, LLC. The most recent speaker was Mr. Casey Mickelson, President or Richmond International Forest Products in Glenn Allen, Virginia.
Mr. Mickelson spoke with the students in the course about the trading business and how it differed from sales. He described the process and parameters of a trade and the need for integrity and trust in the lumber business. Later Mr. Mickelson met with CNRE Dean Paul Winistorfer and interviewed students for internship positions.

   

Introduction to Forest Products Marketing students Mr. Casey Mickelson, President, Richmond International Forest Products (center back row), Introduction to Forest Products Marketing students, and Instructor Robert Bush (right front row) March 2012 (photo by Yu Zhou)


 

   

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